– Longevity

COLD IS YOUR FRIEND AND BREATHING IS THE KEY.
USED TOGETHER THEY CAN RADICALLY IMPROVE YOUR LIFE

BEFORE YOU DIVE INTO THE WORLD OF ICE BATHS

Your body needs to learn to adapt to the cold. its a science that begins and ends¬† with the breath. at first, your cardiovascular system may react to the ice-cold water by causing you to breathe erratically. As you slowly increase your tolerance to cold showers, you will be able to exert control over your breath’s rhythm, and thus, increase the benefits of cold water immersion (CWI).

‘FLUSHING’OF WASTE CHEMICALS FROM
STRESSED TISSUES

During exercise a lot of waste products are produced within and around the
muscles as the body converts fuel into energy. As exercise continues a point
is reached where these waste products build faster than they can be
removed by normal blood ow. Eventually the build up becomes excessive
which leads to the pain caused primarily by the increase in acidity. The pain is
a signal that you are reaching your bodies maximum endurance level and
eventually the concentration of waste products makes it very dif cult for the
muscles to convert any more ‘fuel’ into energy. You feel exhausted and sore.

Once the exercise stops your body has a natural mechanism for removing the
waste products through normal blood ow to and from the main organs.
However this is a slow process and can take many hours.

By immersing your body in an ice bath at the correctly controlled
temperature, the sudden drop in the body’s surface temperature signals a
potential life threatening emergency to an area of the brain known as the
hypothalamus that controls body temperature, hunger, fatigue, sleep, and
circadian cycles. The hypothalamus immediately directs a response to
prevent you from freezing to death. Blood ow is quickly directed away from
all surface tissues to the body’s core to preserve your remaining heat. In
doing so all of the built up waste products in the blood are carried quickly to
the major organs where the waste can be removed.

In summary, the ice bath ‘tricks’ the brain into believing that you are freezing
to death and it initiates a rapid ow of blood from the muscles and soft outer
tissues back to the liver and other major organs where toxins can be removed
and the blood balance returns to normal much sooner, in fact hours sooner
than at normal room temperature. The result is a much faster RECOVERY
than would otherwise occur.

WHO USES ICE BATHS

There are multiple benefits for those who engage in cold
water therapy, especially for people who work out or are
competitive athletes.

ATHLETES

Today, athlete’s at all levels of sport and in almost every country use iCools as
an essential part of their condition training and for effective recovery from
soft tissue and muscle trauma after sporting events. The list of sports now
using iCools is almost endless. From football to motor racing to cycling,
running, swimming, triathlons, skiing, yachting, boxing, wrestling, tennis,
baseball and the list goes on

ENTERTAINMENT INDUSTRY

iCools are now increasingly used by movie stars, dancers and entertainers,
show buisnesses etc to maintain a high level of fitness and to recover quickly
from the rigours of their profession

MEDICAL

Because of the successes in treating athlete’s injuries, ice baths are beginning
to be used by an ever widening range of therapists to treat everything from
muscle and soft tissue damage in the general population, to the treatment of
osteo and rheumatoid arthritis. Studies are also underway to examine the
effectiveness of iCool equipment for patients with degenerative illnesses.

MILITARY

Various arms of the military in many advanced countries are using ice bath
technology in new and effective ways, such us in- eld training and rapid
recovery from heat exhaustion. Many new applications are being studied,
including rapid muscle strain and soft tissue trauma treatment.